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Blacksmith Institute Press Release

Blacksmith Intitute Partners to Address Water Pollution in China

Effort is Part of a Call to Action for Global Supply Chain 

New York, March 21, 2007 -- The Blacksmith Institute, an independent environmental action group, today announced it has entered into a partnership with the Institute for Policy and Environmental Affairs (IPE, www.ipe.cn) in China to help address that country's well-documented problem of water pollution.

"The aim of this project is to put the information and communication potential of the Web together with market forces to encourage better environmental performance," said Richard Fuller, executive director of Blacksmith Institute. "We're working with IPE will assist them in their efforts to encourage polluters in China to clean up their act."

IPE publishes information on a Chinese website maping the worst industrial polluters across China using pollution data from published government reports. The map and its corresponding data can be searched by factory, locality or region. Companies sourcing their products from Chinese manufacturers will be able to use this tool to enhance their decision-making, either avoiding factories that are the worst offenders or putting them on notice that they must clean up their performance.

"Water pollution is a significant problem in China, affecting the health of hundreds of millions of people," said Ma Jun, of IPE. "It is a major concern of the government, but enforcement is under-resourced and needs innovative solutions. We think this effort can have a strong impact." Linfen, China appeared in Blacksmith Institute's World's Worst Polluted Places 2006 report (www.worstpolluted.org).